In the competitive world of holiday rentals and vacation stays, standing out isn’t optional—it’s essential. Your property listing is more than just a summary; it’s your sales pitch. The right words can turn casual browsers into guests. The wrong ones? Lost bookings and empty calendars.
Whether you’re managing a beachside holiday rental, a rustic farm stay, a luxury villa, or a pet-friendly vacation home, this guide will show you exactly how to write property descriptions that drive direct bookings, increase visibility, and help you connect with the right guests.
And if you’re using Breakz to power your book direct website or list on one of our curated book direct platforms, this becomes your superpower. Let’s dive in.
Why Descriptions Matter (More Than You Think)
First impressions matter. Your description is one of the first things a guest sees when browsing accommodation options. It sets expectations, answers questions, and creates emotional appeal. It’s the bridge between a search and a stay.
More importantly, a compelling description can:
- Improve search visibility on your book direct website
- Increase your chances of booking directly with the guest
- Reduce unnecessary enquiries
- Attract the right kind of traveller (and filter out the wrong ones)
Breakz empowers you to be in control of that first impression. With our direct booking templates and curated websites like Stays By Me, Tiny Breakz, Surf and Beach Stays, and On the Farm Stays, your description has the chance to shine in front of a niche, eager audience.
Know Your Ideal Guest
Before you even type a single word, know who you’re writing for. Are they families looking for a safe holiday rental? Couples seeking a romantic getaway? Adventure lovers booking a basecamp for a hike?
Knowing your ideal guest helps you tailor your tone, highlight relevant features, and make your vacation rental listing irresistible.
Tip: Use Breakz’s curated sites to target niche markets. For example, a tiny home near a national park is perfect for Tiny Breakz, while your poolside villa could be ideal for Stays With Pools.
Structure for Scannability
Online readers scan before they read. Break up your text into digestible parts.
Suggested structure:
- Headline/Intro: A catchy, emotional hook
- The Experience: What makes staying there special
- The Space: Rooms, beds, layout
- Amenities: Wi-Fi, air con, fire pit, pet-friendly, etc.
- Location Highlights: What’s nearby
- Call to Action: Invite them to book direct or message the owner
With Breakz, your book direct website template supports this layout, making it easier for guests to explore your accommodation and make quick decisions.
Highlight the Benefits, Not Just Features
There’s a difference between features and benefits:
- Feature: “King-sized bed”
- Benefit: “Sink into a luxurious king-sized bed after a day of surfing and beach walks.”
Focus on how your holiday rental will make the guest feel. Sell the experience, not just the square footage.
Use Sensory Language
Let your guests picture themselves there. Use language that engages the senses:
- Sight: “Wake up to sweeping views of the hinterland.”
- Smell: “Enjoy your morning coffee with the scent of eucalyptus in the air.”
- Touch: “Soft, high-thread-count linens for a dreamy night’s sleep.”
- Sound: “Fall asleep to the gentle sound of waves lapping the shore.”
Breakz users who write emotionally engaging descriptions on their booking direct websites often see higher conversion rates.
Include Keywords (But Keep It Natural)
To improve searchability, include terms like book direct, booking with the owner, holiday rental, vacation rental, and accommodation. But avoid keyword stuffing.
Here’s how to do it naturally:
- “This family-friendly holiday rental is perfect for guests booking directly with the owner.”
- “Our accommodation offers everything you need for a stress-free beach holiday.”
- “Whether you’re booking direct for a weekend getaway or a month-long vacation, you’ll love this space.”
Breakz’s SEO-friendly platform supports this kind of strategic copy, helping your book direct website get found faster.
Address Common Questions
Guests want to feel informed. Use your description to answer:
- How many guests does it sleep?
- Is it pet-friendly?
- Is there parking?
- Is Wi-Fi included?
- How close is it to local attractions?
Breakz’s templates make it easy to structure this info clearly.
Be Transparent
Don’t oversell or hide quirks. If the road is unsealed or the bathroom is small, mention it positively:
- “Located on a scenic dirt road that adds to the adventure”
- “Compact ensuite with modern fixtures”
Being honest builds trust—especially when guests are booking directly with you.
Create a Sense of Urgency
Encourage guests to take action:
- “Our weekends book fast—secure your stay today.”
- “Only a few summer dates left for this luxury escape.”
Add a clear call to action:
- “Book direct through our site to save on fees and connect directly with us.”
Breakz’s platform enables booking direct through a fast, secure checkout that makes conversions seamless.
Stay On Brand
Use a consistent tone that reflects your property’s personality. Whether it’s fun, luxe, quirky, or family-friendly, let that voice come through.
And if you list on a curated Breakz site, your tone should align with that audience:
- Luxe Direct Stays: Elegant, polished, high-end
- Pack Your Pet: Warm, inclusive, welcoming
- Bike Hike and Ski: Energetic, adventurous
Bonus: Sample Description Templates
1. Beachside Family Retreat (for Surf and Beach Stays) “Unwind just steps from the sand in this bright, breezy beachside home. Perfect for family holidays or romantic escapes, this holiday rental sleeps six and offers stunning ocean views, a fully equipped kitchen, and outdoor dining. Book directly with the owner to enjoy local tips and avoid platform fees.”
2. Luxury Hinterland Escape (for Luxe Direct Stays) “A serene escape nestled in the hills. This high-end accommodation offers panoramic views, plush king beds, a private pool, and gourmet kitchen. Booking direct gives you exclusive extras and access to our guest concierge.”
3. Tiny Nature Hideaway (for Tiny Breakz) “Reconnect with simplicity in this off-grid tiny home. Wake to birdsong, unwind under the stars, and explore nearby trails. Perfect for couples and solo travellers booking directly with the owner.”
Great Descriptions Lead to More Direct Bookings
Writing a standout property description is more than just checking a box. It’s about setting your holiday rental apart, attracting the right guests, and increasing your bookings. And with Breakz, you have all the tools you need to bring that description to life—on your own book direct website or as part of our curated collection.
Ready to take control of your listings and start booking directly with guests who love what you offer?
Get started with Breakz today. Create your book direct website, join our curated platforms, and make your listing stand out in the crowd of holiday and vacation rentals.
